{"id":9931,"date":"2018-11-16T11:15:13","date_gmt":"2018-11-16T11:15:13","guid":{"rendered":"http:\/\/mediacritica.md\/?p=9931"},"modified":"2018-12-11T09:20:47","modified_gmt":"2018-12-11T09:20:47","slug":"unde-se-termina-un-articol-informativ-si-unde-incepe-publicitatea-mascata","status":"publish","type":"post","link":"https:\/\/old.mediacritica.md\/ro\/unde-se-termina-un-articol-informativ-si-unde-incepe-publicitatea-mascata\/","title":{"rendered":"Unde se termin\u0103 un articol informativ \u0219i unde \u00eencepe publicitatea mascat\u0103?"},"content":{"rendered":"<p>TV8.md a difuzat miercuri, 14 noiembrie, \u00een cadrul buletinului de \u0219tiri de la ora 19.00, un reportaj cu titlul<b> \u201e<\/b><span class=\"m_4741869532650841694m_-505944961130758061gmail-MsoHyperlink\"><a href=\"http:\/\/tv8.md\/2018\/11\/14\/video-o-jurnalista-din-moldova-transforma-schitele-copiilor-in-bijuterii\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/tv8.md\/2018\/11\/14\/video-o-jurnalista-din-moldova-transforma-schitele-copiilor-in-bijuterii\/&amp;source=gmail&amp;ust=1542452816107000&amp;usg=AFQjCNGjzcJ6fCyLKMzqH2PmGt6Di2lizA\">VIDEO\/ O jurnalist\u0103 din Moldova transform\u0103 schi\u021bele copiilor \u00een bijuterii<\/a><\/span>\u201d. Subiectul reportajului este o jurnalist\u0103 care \u0219i-a propus s\u0103 transforme desenele f\u0103cute de copii \u00een pandative de aur. Dincolo de valoarea informativ\u0103, materialul con\u021bine \u0219i c\u00e2teva elemente care \u00eel trec \u00een r\u00e2ndul celor comerciale. Astfel, \u00een \u0219tire a fost men\u021bionat de c\u00e2teva ori pre\u021bul pandativelor, iar pe toat\u0103 durata reportajului informa\u021bia din burtier\u0103 a ar\u0103tat \u0219i pre\u021bul produsului, ceea ce de regul\u0103 este o marc\u0103 distinct\u0103 a reportajelor comerciale. Autoarea ideii, care a hot\u0103r\u00e2t s\u0103 fac\u0103 o afacere din aceasta, a fost intervievat\u0103, \u00eens\u0103 a fost p\u0103strat \u0219i unul din citatele care laud\u0103 calit\u0103\u021bile produsului, ceea ce poate fi interpretat ca publicitate voalat\u0103: <em>\u201eNoi lucr\u0103m cu un asemenea giuvaier care nu se teme de nicio dificultate, astfel \u00eenc\u00e2t orice desen \u00eel poate realiza \u0219i s\u0103-i dea via\u021b\u0103 \u00een aur\u201d.\u00a0<\/em> Al\u0103turarea acestor informa\u021bii creeaz\u0103 impresia, per ansamblu, c\u0103 reportajul este de fapt o publicitate mascat\u0103.<a href=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/11\/16-noiembrie-2.jpg\"><img loading=\"lazy\" class=\" wp-image-9934 alignright\" src=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/11\/16-noiembrie-2-339x350.jpg\" alt=\"\" width=\"309\" height=\"319\" srcset=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/11\/16-noiembrie-2-339x350.jpg 339w, https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/11\/16-noiembrie-2.jpg 508w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/a><\/p>\n<p>Anterior, portalul Ea.md a publicat pe 7 noiembrie un interviu la aceea\u0219i tem\u0103, cu titlul \u201e<a href=\"http:\/\/ea.md\/o-jurnalista-si-producatoare-tv-de-la-noi-a-lansat-optiunea-de-a-crea-emotii-vesnice-desenate-de-copii\/\">O jurnalist\u0103 \u0219i produc\u0103toare <\/a><a href=\"http:\/\/ea.md\/o-jurnalista-si-producatoare-tv-de-la-noi-a-lansat-optiunea-de-a-crea-emotii-vesnice-desenate-de-copii\/\">TV de la noi a lansat op\u021biunea de a crea emo\u021bii ve\u0219nice, desenate de copii<\/a>\u201d. Materialul a fost preluat de Agora.md \u00een versiune prescurtat\u0103, intitulat\u0103 \u201e<a href=\"https:\/\/agora.md\/stiri\/51423\/foto--video--o-jurnalista-si-producatoare-tv-de-la-noi-a-lansat-o-afacere-cu-pandantive-din-aur--desenate-de-copii\">FOTO, VIDEO. O jurnalist\u0103 \u0219i produc\u0103toare TV de la noi a lansat o afacere cu pandantive din aur, desenate de copii<\/a>\u201d . De\u0219i materialele prezint\u0103 semne de publicitate (numele companiei \u0219i video de prezentare a acesteia), articolul nu a fost marcat drept unul publicitar.<\/p>\n<p>\u00cen acest sens, Codul Audiovizualului aliniatul 14 din Art.19 prevede c\u0103 publicitatea mascat\u0103 \u0219i teleshopping-ul mascat sunt interzise, iar art. 2.10 al Codului Deontologic al Jurnalistului stipuleaz\u0103: \u201eEste obligatorie separarea clar\u0103 a produselor jurnalistice de cele realizate \u00een scop publicitar. Materialele \u00een scop publicitar sunt marcate distinct \u0219i sunt prezentate astfel \u00eenc\u00e2t s\u0103 nu poat\u0103 fi confundate cu cele jurnalistice\u201d.<\/p>","protected":false},"excerpt":{"rendered":"<p>TV8.md a difuzat miercuri, 14 noiembrie, \u00een cadrul buletinului de \u0219tiri de la ora 19.00, un reportaj cu titlul \u201eVIDEO\/ O jurnalist\u0103 din Moldova transform\u0103 schi\u021bele copiilor \u00een bijuterii\u201d. Subiectul reportajului este o jurnalist\u0103 care \u0219i-a propus s\u0103 transforme desenele f\u0103cute de copii \u00een pandative de aur. Dincolo de valoarea informativ\u0103, materialul con\u021bine \u0219i c\u00e2teva<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/old.mediacritica.md\/ro\/unde-se-termina-un-articol-informativ-si-unde-incepe-publicitatea-mascata\/\" title=\"Mai mult\">Mai mult<\/a><\/div>\n","protected":false},"author":4,"featured_media":9932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mediacritica.md\/ro\/unde-se-termina-un-articol-informativ-si-unde-incepe-publicitatea-mascata\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unde se termin\u0103 un articol informativ \u0219i unde \u00eencepe publicitatea mascat\u0103? - Mediacritica\" \/>\n<meta property=\"og:description\" content=\"TV8.md a difuzat miercuri, 14 noiembrie, \u00een cadrul buletinului de \u0219tiri de la ora 19.00, un reportaj cu titlul \u201eVIDEO\/ O jurnalist\u0103 din Moldova transform\u0103 schi\u021bele copiilor \u00een bijuterii\u201d. Subiectul reportajului este o jurnalist\u0103 care \u0219i-a propus s\u0103 transforme desenele f\u0103cute de copii \u00een pandative de aur. 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