{"id":8677,"date":"2018-04-17T09:07:20","date_gmt":"2018-04-17T09:07:20","guid":{"rendered":"http:\/\/mediacritica.md\/?p=8677"},"modified":"2018-04-24T09:09:25","modified_gmt":"2018-04-24T09:09:25","slug":"publicitatea-ascunsa-interesul-cui","status":"publish","type":"post","link":"https:\/\/old.mediacritica.md\/ro\/publicitatea-ascunsa-interesul-cui\/","title":{"rendered":"Publicitatea ascuns\u0103 \u2013 \u00een interesul cui?"},"content":{"rendered":"<p>O institu\u021bie de pres\u0103 \u2013 pentru ca s\u0103 devin\u0103 afacere \u2013 ar trebui s\u0103 difuzeze c\u00e2t mai mult\u0103 publicitate. Materialele publicitare se deosebesc \u00eens\u0103 radical de cele jurnalistice. Primele exprim\u0103 anumite interese (economice sau politice) ale comanditarului, care pl\u0103te\u0219te pentru a-\u0219i promova produsele (sau imaginea). Materialele jurnalistice abordeaz\u0103 subiectele din punctul de vedere al interesului public, opereaz\u0103 cu surse diferite \u0219i informeaz\u0103 echidistant. Pentru ca cititorul s\u0103 poat\u0103 face mai u\u0219or distinc\u021bia, de obicei, materialele publicitare sunt marcate cu litera P \u00een cercule\u021b.<\/p>\n<p>Dar nu \u00eentotdeauna aceast\u0103 regul\u0103 func\u021bioneaz\u0103. Adesea, unele institu\u021bii de pres\u0103 recurg la a\u0219a-zisa publicitate ascuns\u0103. Citim, bun\u0103oar\u0103, un interviu cu un politician, \u00een\u021belegem c\u0103 e unul pl\u0103tit, doar c\u0103 acest lucru nu este indicat nic\u0103ieri. Recent, \u0219i institu\u021bia unui membru al Consiliului de Pres\u0103 a publicat un material publicitar pl\u0103tit, care nu a fost \u00eens\u0103 marcat corespunz\u0103tor. Ce s\u0103 mai zicem de campaniile electorale, unde astfel de articole apar zilnic \u00een pres\u0103?..<\/p>\n<p>Cui \u00eei convine s\u0103 plaseze reclama camuflat\u0103 &#8211; agentului care ofer\u0103 publicitate sau redac\u021biei? Cine este interesat ca cititorul s\u0103 ia drept material jurnalistic un text publicitar? Ce spune legea despre publicitatea ascuns\u0103 \u0219i ce recomand\u0103 codul deontologic? Realizatoarea edi\u021biei 72 a emisiunii Media Azi, jurnalista Anastasia Nani, a abordat subiectul \u00een cauz\u0103 cu invita\u021bii s\u0103i &#8211; Viorica Zaharia, pre\u0219edinta Consiliului de Pres\u0103, \u0219i Eugen R\u00eebca, directorul portalului MoldStreet.<\/p>\n<p><iframe width=\"865\" height=\"487\" src=\"https:\/\/www.youtube.com\/embed\/qyeQobHYb4c?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>____________________________<\/p>\n<p><em>Emisiunea \u201eMedia\u00a0 Azi\u201d este realizat\u0103 de Centrul pentru Jurnalism Independent. Prin intermediul ei, ne propunem s\u0103 scoatem \u00een prim-plan problemele cu care se confrunt\u0103 \u00een prezent jurnali\u0219tii din media autohtone \u0219i s\u0103 identific\u0103m solu\u021bii pentru ele. Emisiunea poate fi vizionat\u0103 pe portalurile\u00a0<a href=\"http:\/\/www.moldova-azi.md\">www.moldova-azi.md<\/a>, Media-azi.md \u0219i Mediacritica \u0219i pe canalul Youtube al CJI.<\/em><\/p>\n<p><em>Emisiunea este realizat\u0103 cu sprijinul financiar al Agen\u021biei Suedeze pentru Dezvoltare \u0219i Cooperare Interna\u021bional\u0103, prin intermediul Ambasadei Suediei la Chi\u0219in\u0103u.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>O institu\u021bie de pres\u0103 \u2013 pentru ca s\u0103 devin\u0103 afacere \u2013 ar trebui s\u0103 difuzeze c\u00e2t mai mult\u0103 publicitate. Materialele publicitare se deosebesc \u00eens\u0103 radical de cele jurnalistice. Primele exprim\u0103 anumite interese (economice sau politice) ale comanditarului, care pl\u0103te\u0219te pentru a-\u0219i promova produsele (sau imaginea). Materialele jurnalistice abordeaz\u0103 subiectele din punctul de vedere al interesului<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/old.mediacritica.md\/ro\/publicitatea-ascunsa-interesul-cui\/\" title=\"Mai mult\">Mai mult<\/a><\/div>\n","protected":false},"author":4,"featured_media":8678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicitatea ascuns\u0103 \u2013 \u00een interesul cui? - Mediacritica\" \/>\n<meta property=\"og:description\" content=\"O institu\u021bie de pres\u0103 \u2013 pentru ca s\u0103 devin\u0103 afacere \u2013 ar trebui s\u0103 difuzeze c\u00e2t mai mult\u0103 publicitate. Materialele publicitare se deosebesc \u00eens\u0103 radical de cele jurnalistice. Primele exprim\u0103 anumite interese (economice sau politice) ale comanditarului, care pl\u0103te\u0219te pentru a-\u0219i promova produsele (sau imaginea). Materialele jurnalistice abordeaz\u0103 subiectele din punctul de vedere al interesuluiMai mult\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediacritica\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-17T09:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-24T09:09:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/04\/17.04.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/\",\"name\":\"Mediacritica\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/old.mediacritica.md\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2018\/04\/17.04.jpg\",\"width\":1920,\"height\":1080},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/#webpage\",\"url\":\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/\",\"name\":\"Publicitatea ascuns\\u0103 \\u2013 \\u00een interesul cui? - Mediacritica\",\"isPartOf\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/#primaryimage\"},\"datePublished\":\"2018-04-17T09:07:20+00:00\",\"dateModified\":\"2018-04-24T09:09:25+00:00\",\"author\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.mediacritica.md\/ru\/publicitatea-ascunsa-interesul-cui\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\",\"name\":\"Victoria\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/8677"}],"collection":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/comments?post=8677"}],"version-history":[{"count":2,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/8677\/revisions"}],"predecessor-version":[{"id":8680,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/8677\/revisions\/8680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media\/8678"}],"wp:attachment":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media?parent=8677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/categories?post=8677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/tags?post=8677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}