{"id":5123,"date":"2016-11-28T09:58:45","date_gmt":"2016-11-28T09:58:45","guid":{"rendered":"http:\/\/mediacritica.md\/?p=5123"},"modified":"2017-10-27T07:32:22","modified_gmt":"2017-10-27T07:32:22","slug":"pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare","status":"publish","type":"post","link":"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/","title":{"rendered":"PR-ul politic folosit ca instrument eficient de manipulare"},"content":{"rendered":"<p><strong><em>Manipulare<\/em><\/strong><strong><em> sau PR? Este o dezbatere veche, reanimat\u0103 de fiecare dat\u0103 c\u00e2nd \u00een Republica Moldova au loc alegeri. Orice scrutin &#8211; fie el local, parlamentar sau, mai nou, preziden\u021bial &#8211; scoate la vedere toate fricile, ura \u0219i gradul de divizare a societ\u0103\u021bii, dar \u0219i abilitatea politicienilor de a utiliza aceste sperietori \u00een scopuri electorale \u0219i de a le transforma \u00een voturi. Ce poate fi mai u\u0219or dec\u00e2t s\u0103 manipulezi \u00een baza emo\u021biilor unui anumit segment de popula\u021bie? \u0218i c\u00e2t de greu po\u021bi s\u0103 manipulezi \u00een baza unor argumente ra\u021bionale?.. Moldovenii voteaz\u0103 cu inima sau cu mintea? Sunt \u00eentreb\u0103ri retorice de&#8230; \u00eenc\u0103lzire.<\/em><\/strong><\/p>\n<p>Campania electoral\u0103 pentru Pre\u0219edin\u021bia Republicii Moldova a fost una anemic\u0103, isteric\u0103 \u0219i lipsit\u0103 de con\u021binut. \u00cen acela\u0219i timp, din ambele tabere au zburat cele mai diverse sperietori. Pe de o parte &#8211; sirienii, corpora\u021biile, NATO, LGBT, Unirea, legumele modificate genetic&#8230; etc.; pe de alt\u0103 parte &#8211; r\u0103zboi, tancurile ruse\u0219ti, sf\u00e2r\u0219itul parcursului european, blocarea rela\u021biilor cu vecinii&#8230; etc. Au fost \u00eens\u0103 lucruri destul de relevante pentru sus\u021bin\u0103torii candida\u021bilor &#8211; poate, uneori, lipsite de orice ra\u021bionament, uneori destul de veridice, dar eficiente.<\/p>\n<p><strong><em>R\u0103zboiul dezinform\u0103rii<\/em><\/strong><\/p>\n<p>La modul practic, toat\u0103 anti-campania PSRM \u00eendreptat\u0103 \u00een direc\u021bia Maiei Sandu a atins rezultatul scontat. Sunt convins c\u0103, la un moment dat, chiar \u0219i \u00een staff-ul sociali\u0219tilor era confuzie \u0219i uimire: cum de oamenii \u00eenghit aceste \u201esperietori\u201d?<\/p>\n<p>Pornim de la o idee major\u0103, cu care PSRM a \u00eenceput preg\u0103tirile de campanie. Pe 6 octombrie a.c., apare sondajul IRI, iar presa titreaz\u0103: <a href=\"http:\/\/agora.md\/stiri\/23104\/doar-15-dintre-moldoveni-ar-vota-o-femeie-in-fruntea-tarii-iar-pentru-37-nu-conteaza-sexul\" target=\"_blank\">doar 15 % din moldoveni ar vota o femeie \u00een fruntea \u021b\u0103rii<\/a>.<\/p>\n<p>Pu\u021bin mai t\u00e2rziu, dup\u0103 desemnarea candidatului comun, Maia Sandu devine automat \u021binta tunurilor socialiste. Comunit\u0103\u021bile de sus\u021bin\u0103tori, ziarul de partid al PSRM, unele \u201efe\u021be biserice\u0219ti\u201d, \u201eambasadorii PSRM\u201d, membrii activi ai acestei forma\u021biuni au pornit o campanie de manipulare rudimentar\u0103, dar eficient\u0103.<\/p>\n<p>Pe re\u021belele de socializare circula o list\u0103, la prima vedere, hazlie:<\/p>\n<p><em>\u201eDaca vota\u021bi Maia Sandu v\u0103 a\u0219teapt\u0103:<\/em><\/p>\n<ul>\n<li><em>golirea subsolului de z\u0103c\u0103minte \u00een folosul multina\u021bionalelor<\/em><\/li>\n<li><em>scumpirea combustibililor \u0219i a serviciilor comunal<\/em><\/li>\n<li><em>pedofilie<\/em><\/li>\n<li><em>homosexuali<\/em><\/li>\n<li><em>distrugerea familiei<\/em><\/li>\n<li><em>intoxicare cu organisme modificate genetic<\/em><\/li>\n<li><em>otr\u0103vire cu pesticide \u0219i ierbicide prin legumele de import<\/em><\/li>\n<li><em>distrugerea sistemului de s\u0103n\u0103tate<\/em><\/li>\n<li><em>distrugerea sistemul de \u00eenv\u0103\u021b\u0103m\u00e2nt<\/em><\/li>\n<li><em>distrugerea na\u021bionalit\u0103\u021bii prin colocarea ( \u201epopularea\u201d, n.red) for\u021bat\u0103 cu imigran\u021bi\u00a0<\/em><\/li>\n<li><em>for\u021barea propriilor militari s\u0103 moar\u0103 pentru interesele statelor vest-europene \u0219i ale SUA. <\/em><em>\u0218i multe altele! Succes!\u201d<\/em><\/li>\n<\/ul>\n<p>Chiar dac\u0103, pentru o perioad\u0103, cei de pe <em>Facebook<\/em> \u00eencep o cruciad\u0103 \u00eempotriva votan\u021bilor de pe <em>Odnoklasniki<\/em> \u0219i \u00ee\u0219i propun s\u0103 combat\u0103 falsurile \u0219i manipul\u0103rile cu care opereaz\u0103 sus\u021bin\u0103torii PSRM (\u00een acest scop este creat \u0219i grupul <em><a href=\"https:\/\/www.facebook.com\/groups\/1229151770489257\/\" target=\"_blank\">Adopt\u0103 un Odnoklassnik<\/a><\/em>, rezultatul se las\u0103 a\u0219teptat. S\u0103 revenim \u00eens\u0103 la sperietorile noastre&#8230;<\/p>\n<p>Pe 24 octombrie, site-ul <em><a href=\"https:\/\/guralumii.net\/2016\/10\/24\/din-culisele-ppe-maia-sandu-a-promis-europenilor-ca-va-accepta-in-moldova-30-mii-de-imigranti-sirieni\/\" target=\"_blank\">Guralumii.net<\/a><\/em> public\u0103 un pamflet: Angela Merkel a avut o \u00een\u021belegere clar\u0103 cu Maia Sandu. Dac\u0103 Maia ajunge pre\u0219edinte de \u021bar\u0103, se oblig\u0103, \u00een prima etap\u0103, s\u0103 primeasc\u0103 \u00een Republica Moldova 30.000 de refugia\u021bi musulmani.<\/p>\n<p>\u00centr-un timp foarte scurt, acest pamflet a fost transformat \u00een \u0219tire \u0219i preluat pe larg de c\u0103tre o list\u0103 de media acolite PSRM. Pe fundalul materialelor difuzate cu regularitate \u00een presa rus\u0103 (uneori preluate \u0219i de media din Moldova, la TV sau uneori pe site-uri false), despre dezm\u0103\u021bul pe care \u00eel fac refugia\u021bii (violuri, jafuri, atacuri teroriste etc.) \u00een Europa, pamfletul cu pricina cap\u0103t\u0103, brusc, o relevan\u021b\u0103 special\u0103 \u00een ochii aleg\u0103torilor. Este un caz antologic \u00een care propaganda ruseasc\u0103 a demonstrat \u00eenc\u0103 odat\u0103 c\u00e2t e de eficient\u0103, \u0219i c\u00e2t de incontrolabile \u0219i devastatoare pot fi urm\u0103rile expunerii frecvente la produsele mediatice de calitate discutabil\u0103.<\/p>\n<p>Epopeea sirienilor care-\u0219i a\u0219teapt\u0103 biletul norocos pentru Moldova nu se \u00eencheie aici. Dimpotriv\u0103, ea abia \u00eencepe. Pe 4 noiembrie, pe Youtube apare canalul <em><a href=\"https:\/\/www.youtube.com\/channel\/UCuZatfh7ITq6RdsVsNzIqDw\" target=\"_blank\">Kat politician<\/a><\/em>. Tocmai acel canal unde a fost postat un filmule\u021b \u00een care apar trei studen\u021bi sirieni de la USMF \u201eNicolae Testemi\u021banu\u201d, care \u00ee\u0219i exprim\u0103 sprijinul pentru Maia Sandu \u0219i care men\u021bioneaz\u0103 c\u0103 \u0219i-ar dori ca \u00een Moldova s\u0103 vin\u0103 mai mul\u021bi sirieni.<\/p>\n<p>Video devine viral pe <em>Odnoklasniki<\/em> \u0219i este distribuit de sus\u021bin\u0103torii PSRM, ca \u0219i confirmare a pamfletului de pe <em>Guralumii.net<\/em>. Bine\u00een\u021beles c\u0103 filmul, din nou, este preluat masiv de institu\u021biile media simpatizante lui Igor Dodon, oferind astfel relevan\u021b\u0103 \u0219i veridicitate unei glume care se \u00eengroa\u0219\u0103 pe zi ce trece. Coinciden\u021b\u0103? Nu cred. Mai ales c\u0103, ulterior, acest material video, care treze\u0219te multe semne de \u00eentrebare, ajunge subiect de \u0219tire \u0219i \u00een buletinul de la <em>Prime TV<\/em>.<\/p>\n<p>Pe finalul celui de-al doilea tur al alegerilor ma\u0219ina propagandistic\u0103 ajunge la tura\u021bii maxime, \u201epericolul refugia\u021bilor sirieni\u201d pare tot mai real, iar discu\u021biile de pe re\u021belele de socializare par a fi desprinse dintr-o pies\u0103 din teatrul absurdului, s\u0103 zicem, din \u201eA\u0219tept\u00e2ndu-l pe <span style=\"text-decoration: line-through;\">Godot <\/span>Sirian\u201d. Aceasta, chiar dac\u0103, \u00een zilele ce urmeaz\u0103 dup\u0103 difuzarea filmului, unul dintre tinerii care apare \u00een video, <a href=\"http:\/\/unimedia.info\/stiri\/video-unul-din-tinerii-sirieni-vine-cu-explicatii-raspunsurile-mele-au-fost-interpretate-gresit-122707.html\" target=\"_blank\">Ahmed Al-bakour, vine cu anumite preciz\u0103ri \u0219i men\u021bioneaz\u0103 c\u0103 r\u0103spunsurile lui au fost interpretate gre\u0219it<\/a>. Este prea t\u00e2rziu, subiectul cap\u0103t\u0103 tot mai mult\u0103 popularitate \u0219i credibilitate&#8230;.<\/p>\n<p>A\u0219adar, strategia aleas\u0103 de liderul socialist a avut succes \u0219i, pe fundalul fricilor \u0219i al confuziei din campania electoral\u0103, au \u00eenvins, manipul\u00e2nd abil. Este un fapt condamnabil, nu neg, dar \u00een acela\u0219i timp suntem \u00een drept s\u0103 revenim la \u00eenceputul articolului \u0219i s\u0103 ne \u00eentreb\u0103m, fie \u0219i retoric: Manipulare sau PR?<\/p>\n<p>P\u00e2n\u0103 r\u0103spunde\u021bi, v\u0103 invit s\u0103 urm\u0103ri\u021bi o secven\u021b\u0103 din emisiunea \u201e<a href=\"https:\/\/www.facebook.com\/privesc.eu\/videos\/10155530999212942\/\" target=\"_blank\">Diploma\u021bia popular\u0103<\/a>\u201d. Este o istorie de succes \u00een care manipularea a avut efect. Vizionare pl\u0103cut\u0103!<\/p>\n<p style=\"text-align: right;\"><strong><em>Cristian Saulea, consultant \u00een comunicare \u0219i PR<\/em><\/strong><\/p>\n<p>_____________________<\/p>\n<p><em>Articolul a fost realizat de Centrul pentru Jurnalism Independent \u00een cadrul <strong>Campaniei media \u00eempotriva informa\u021biei false \u0219i tenden\u021bioase<\/strong>\u00a0<\/em><a href=\"http:\/\/api.md\/category\/stop-fals\"><em>STOP FALS<\/em><\/a><em>!, desf\u0103\u0219urat\u0103 de Asocia\u021bia Presei Independente (API), Centrul pentru Jurnalism Independent (CJI) \u0219i Asocia\u021bia VIP a Telejurnali\u0219tilor Independen\u021bi din Moldova (ATVJI).<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Manipulare sau PR? Este o dezbatere veche, reanimat\u0103 de fiecare dat\u0103 c\u00e2nd \u00een Republica Moldova au loc alegeri. Orice scrutin &#8211; fie el local, parlamentar sau, mai nou, preziden\u021bial &#8211; scoate la vedere toate fricile, ura \u0219i gradul de divizare a societ\u0103\u021bii, dar \u0219i abilitatea politicienilor de a utiliza aceste sperietori \u00een scopuri electorale \u0219i<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/\" title=\"Mai mult\">Mai mult<\/a><\/div>\n","protected":false},"author":4,"featured_media":5124,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR-ul politic folosit ca instrument eficient de manipulare - Mediacritica\" \/>\n<meta property=\"og:description\" content=\"Manipulare sau PR? Este o dezbatere veche, reanimat\u0103 de fiecare dat\u0103 c\u00e2nd \u00een Republica Moldova au loc alegeri. Orice scrutin &#8211; fie el local, parlamentar sau, mai nou, preziden\u021bial &#8211; scoate la vedere toate fricile, ura \u0219i gradul de divizare a societ\u0103\u021bii, dar \u0219i abilitatea politicienilor de a utiliza aceste sperietori \u00een scopuri electorale \u0219iMai mult\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediacritica\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-28T09:58:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-27T07:32:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2016\/11\/saulea-2-e1480327158749.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/\",\"name\":\"Mediacritica\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/old.mediacritica.md\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2016\/11\/saulea-2-e1480327158749.jpg\",\"width\":600,\"height\":400},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/#webpage\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/\",\"name\":\"PR-ul politic folosit ca instrument eficient de manipulare - Mediacritica\",\"isPartOf\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/#primaryimage\"},\"datePublished\":\"2016-11-28T09:58:45+00:00\",\"dateModified\":\"2017-10-27T07:32:22+00:00\",\"author\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.mediacritica.md\/ro\/pr-ul-politic-folosit-ca-instrument-eficient-de-manipulare\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\",\"name\":\"Victoria\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/5123"}],"collection":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/comments?post=5123"}],"version-history":[{"count":5,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/5123\/revisions"}],"predecessor-version":[{"id":5147,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/5123\/revisions\/5147"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media\/5124"}],"wp:attachment":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media?parent=5123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/categories?post=5123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/tags?post=5123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}