{"id":4715,"date":"2016-10-07T07:37:07","date_gmt":"2016-10-07T07:37:07","guid":{"rendered":"http:\/\/mediacritica.md\/?p=4715"},"modified":"2016-10-24T08:53:52","modified_gmt":"2016-10-24T08:53:52","slug":"studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator","status":"publish","type":"post","link":"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/","title":{"rendered":"Studiu de caz. Publicitate electoral\u0103 f\u0103r\u0103 marcajul corespunz\u0103tor"},"content":{"rendered":"<p><em>K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435, 28 septembrie 2016<\/em><\/p>\n<p><strong>Titlu: \u201e<a href=\"http:\/\/www.kp.md\/daily\/26587\/3602773\/\" target=\"_blank\"><em>\u041c\u043e\u043b\u0434\u043e\u0432\u0430 \u0432 \u043f\u0440\u0435\u0434\u0434\u0432\u0435\u0440\u0438\u0438 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0432\u044b\u0431\u043e\u0440\u043e\u0432:<\/em> <em>\u041a\u0430\u043a \u0414\u0435\u043c\u043f\u0430\u0440\u0442\u0438\u044f \u0440\u0435\u0448\u0438\u043b\u0430<\/em> <em>\u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043b\u0430\u0441\u0441, \u043d\u0430\u0447\u0430\u0432 \u0441 \u0441\u0435\u0431\u044f<\/em><\/a>\u201d<\/strong><\/p>\n<p><strong>Gen: Articol informativ-analitic<\/strong><\/p>\n<p>Ziarul K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 a inaugurat, pe durata campaniei electorale, rubrica \u201e<em>\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u044b \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435-2016<\/em>\u201d, fapt despre care \u0219i-a anun\u021bat cititorii la 28 septembrie 2016, c\u00e2nd a publicat primul material: \u201e<em>\u042d\u0442\u0438\u043c \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u043c \u043c\u044b \u043e\u0442\u043a\u0440\u044b\u0432\u0430\u0435\u043c \u0441\u0435\u0440\u0438\u044e \u0441\u0442\u0430\u0442\u0435\u0439,<\/em> <em>\u043f\u043e\u0441\u0432\u044f\u0449\u0435\u043d\u043d\u044b\u0445 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u043c \u043f\u0430\u0440\u0442\u0438\u044f\u043c, \u0447\u044c\u0438 \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u044b \u0443\u0447\u0430\u0441\u0442\u0432\u0443\u044e\u0442 \u0432 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0432\u044b\u0431\u043e\u0440\u0430\u0445<\/em>\u201d\/\u201eTr. &#8211;<em> Cu acest material lans\u0103m o serie de articole dedicate partidelor politice, ai c\u0103ror candida\u021bi paticip\u0103 la alegerile preziden\u021biale<\/em>\u201d. Redac\u021bia nu a f\u0103cult alte preciz\u0103ri legate de natura articolelor pe care le va publica.<\/p>\n<p>Astfel, la aceast\u0103 rubric\u0103, primul articol publicat are titlul \u201e<a href=\"http:\/\/www.kp.md\/daily\/26587\/3602773\/\" target=\"_blank\"><em>\u041c\u043e\u043b\u0434\u043e\u0432\u0430 \u0432 \u043f\u0440\u0435\u0434\u0434\u0432\u0435\u0440\u0438\u0438 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0445<\/em> <em>\u0432\u044b\u0431\u043e\u0440\u043e\u0432: \u041a\u0430\u043a \u0414\u0435\u043c\u043f\u0430\u0440\u0442\u0438\u044f \u0440\u0435\u0448\u0438\u043b\u0430 \u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043b\u0430\u0441\u0441, \u043d\u0430\u0447\u0430\u0432 \u0441 \u0441\u0435\u0431\u044f<\/em><\/a>\u201d. Autorul a manifestat o atitudine pro-PDM \u0219i comenteaz\u0103 \u00een termeni exclusiv laudativi ini\u021biativa vicepre\u0219edintelui PDM, Vladimir Plahotniuc, de a \u201ereforma clasa politic\u0103\u201d. Afirm\u00e2nd c\u0103 posibilit\u0103\u021bie liderilor \u201epartidelor noi ap\u0103rute\u201d sunt \u201elimitate la populism \u0219i demagogie\u201d, autorul constat\u0103 c\u0103 anume PDM a ales calea \u201eunei \u00eens\u0103n\u0103to\u0219iri temeinice\u201d a clasei politice: \u201e<em>\u0412\u0435\u0441\u044c\u043c\u0430<\/em> <em>\u0441\u0438\u043c\u0432\u043e\u043b\u0438\u0447\u043d\u043e, \u0447\u0442\u043e \u0437\u0430 \u0440\u0435\u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043b\u0430\u0441\u0441\u0430 \u043f\u0435\u0440\u0432\u043e\u0439 \u0432\u0437\u044f\u043b\u0430\u0441\u044c \u0414\u041f\u041c &#8211; \u043f\u0440\u0430\u0432\u044f\u0449\u0430\u044f \u043f\u0430\u0440\u0442\u0438\u044f. \u0418\u043c\u0435\u043d\u043d\u043e \u043e\u043d\u0430, \u0432 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 \u043e\u0442 \u0434\u0440\u0443\u0433\u0438\u0445 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0439, \u043f\u043e \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c\u0443 \u0436\u0435\u043b\u0430\u043d\u0438\u044e \u0433\u043e\u0442\u043e\u0432\u0430 \u0432\u044b\u0439\u0442\u0438 \u0438\u0437 \u0437\u043e\u043d\u044b \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u0430 &#8211; \u0440\u0430\u0434\u0438 \u043e\u0431\u0449\u0435\u0433\u043e \u0431\u043b\u0430\u0433\u0430. \u042d\u0442\u0430 \u043f\u0430\u0440\u0442\u0438\u044f \u0445\u043e\u0447\u0435\u0442 \u0431\u044b\u0442\u044c \u043f\u0435\u0440\u0432\u043e\u0439, \u0438 \u0443 \u043d\u0435\u0435 \u044d\u0442\u043e \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f\u201d\/\u201eTr. &#8211; Simbolic este faptul c\u0103 primul care s-a apucat de reformarea clasei politice a fost Partidul Democrat &#8211; partid aflat la guvernare. Anume el, spre deosebire de alte forma\u021biuni, este gata, din proprie ini\u021biativ\u0103, s\u0103 ias\u0103 din zona de confort &#8211; pentru binele comun. Acest partid vrea s\u0103 fie primul \u0219i acest lucru \u00eei reu\u0219e\u0219te<\/em>\u201d. La finalul articolului, autorul r\u0103spunde, f\u0103r\u0103 s\u0103 fac\u0103 trimitere la vreo surs\u0103, la \u00eentrebarea: De ce anume acum PDM a ini\u021biat reformarea? \u201e<em>\u041f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043f\u043e\u0442\u043e\u043c<\/em> <em>\u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u0437\u0434\u043d\u043e \u2014 \u0443\u0436 \u0431\u043e\u043b\u044c\u043d\u043e \u0432\u044b\u0441\u043e\u043a\u0430 \u0441\u0442\u0435\u043f\u0435\u043d\u044c \u043d\u0435\u0434\u043e\u0432\u0435\u0440\u0438\u044f \u043c\u043e\u043b\u0434\u0430\u0432\u0441\u043a\u0438\u0445 \u0433\u0440\u0430\u0436\u0434\u0430\u043d \u043a \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u0438\u0442\u0435\u043b\u044f\u043c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u043a\u043b\u0430\u0441\u0441\u0430. \u0410 \u0434\u043e\u0432\u0435\u0440\u0438\u0435 \u0432\u043e\u0437\u0432\u0440\u0430\u0449\u0430\u0442\u044c \u043d\u0443\u0436\u043d\u043e \u2014 \u0438\u043d\u0430\u0447\u0435 \u043d\u0430\u0448\u0430 \u0441\u0442\u0440\u0430\u043d\u0430 \u043f\u043e\u0431\u044c\u0435\u0442 \u043e\u0447\u0435\u0440\u0435\u0434\u043d\u044b\u0435 \u0430\u043d\u0442\u0438\u0440\u0435\u043a\u043e\u0440\u0434\u044b\u201d\/\u201eTr. &#8211; Pentru c\u0103 pe urm\u0103 va fi t\u00e2rziu &#8211; e prea mare nivelul de ne\u00eencredere a cet\u0103\u021benilor moldoveni \u00een reprezentan\u021bii clasei politice. Dar \u00eencrederea trebuie restabilit\u0103 &#8211; \u00een caz contrar, \u021bara noastr\u0103 va dobor\u00ee noi antirecorduri<\/em>\u201d.<\/p>\n<p>Textul este \u00eenso\u021bit de dou\u0103 fotografii de la unul dintre evenimentele de partid ale PDM: \u00een ele se vede o mul\u021bime de oameni av\u00e2nd e\u0219arfe albe, pe care sunt imprimate logo-ul PDM \u0219i sloganul acestuia \u201eCre\u0219tem Moldova\u201d.<\/p>\n<p>\u00cen pofida caracterului v\u0103dit electoral al expunerii, publica\u021bia nu a notat nic\u0103ieri, nici \u00een denumirea rubricii \u0219i nici \u00een apropiere de text, faptul c\u0103 articolul reprezint\u0103 publicitate electoral\u0103. Astfel, cititorii \u00eel pot lua drept articol informativ-analitic, ceea ce contravine Codului Deontologic, care prevede marcarea clar\u0103 a articolelor publicate contra plat\u0103. Chiar \u0219i dac\u0103 acest produs mediatic ar fi unul \u00een care jrunalistul \u00ee\u0219i expune propriile opinii asupra unor fapte, modul \u00een care a fost scris \u00eencalc\u0103 o alt\u0103 norm\u0103 deontologic\u0103 \u201d<em>Jurnalistul isi exprima opiniile pe o baza factuala, pornind de la<\/em> <em>informatii pe care, de buna credinta, le considera adevarate<\/em>\u201d.<\/p>\n<p style=\"text-align: right;\"><strong>Viorica Zaharia, expert\u0103 media<\/strong><\/p>\n<p style=\"text-align: left;\">_______________<\/p>\n<p style=\"text-align: left;\"><em>Studiul de caz a fost realizat \u00een cadrul proiectului \u201dMonitorizarea mass-media \u00een campania electoral\u0103 2016\u201d. Proiectul este implementat de Asocia\u021bia Presei Independente (API) \u0219i Centrul pentru Jurnalism Independent (CJI) cu sprijinul financiar al National Endowment for Democracy (SUA) \u015fi al Consiliul Europei. Opiniile exprimate apar\u0163in autorilor \u015fi nu reflect\u0103 neap\u0103rat punctul de vedere al finan\u0163atorilor.<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435, 28 septembrie 2016 Titlu: \u201e\u041c\u043e\u043b\u0434\u043e\u0432\u0430 \u0432 \u043f\u0440\u0435\u0434\u0434\u0432\u0435\u0440\u0438\u0438 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0432\u044b\u0431\u043e\u0440\u043e\u0432: \u041a\u0430\u043a \u0414\u0435\u043c\u043f\u0430\u0440\u0442\u0438\u044f \u0440\u0435\u0448\u0438\u043b\u0430 \u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043b\u0430\u0441\u0441, \u043d\u0430\u0447\u0430\u0432 \u0441 \u0441\u0435\u0431\u044f\u201d Gen: Articol informativ-analitic Ziarul K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 a inaugurat, pe durata campaniei electorale, rubrica \u201e\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u044b \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435-2016\u201d, fapt despre care \u0219i-a anun\u021bat cititorii la 28 septembrie 2016, c\u00e2nd a publicat primul<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/\" title=\"Mai mult\">Mai mult<\/a><\/div>\n","protected":false},"author":4,"featured_media":4716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de caz. Publicitate electoral\u0103 f\u0103r\u0103 marcajul corespunz\u0103tor - Mediacritica\" \/>\n<meta property=\"og:description\" content=\"K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435, 28 septembrie 2016 Titlu: \u201e\u041c\u043e\u043b\u0434\u043e\u0432\u0430 \u0432 \u043f\u0440\u0435\u0434\u0434\u0432\u0435\u0440\u0438\u0438 \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0445 \u0432\u044b\u0431\u043e\u0440\u043e\u0432: \u041a\u0430\u043a \u0414\u0435\u043c\u043f\u0430\u0440\u0442\u0438\u044f \u0440\u0435\u0448\u0438\u043b\u0430 \u043e\u0437\u0434\u043e\u0440\u043e\u0432\u0438\u0442\u044c \u043f\u043e\u043b\u0438\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u043a\u043b\u0430\u0441\u0441, \u043d\u0430\u0447\u0430\u0432 \u0441 \u0441\u0435\u0431\u044f\u201d Gen: Articol informativ-analitic Ziarul K\u043e\u043c\u0441\u043e\u043c\u043e\u043b\u044c\u0441\u043a\u0430\u044f \u041f\u0440\u0430\u0432\u0434\u0430 \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435 a inaugurat, pe durata campaniei electorale, rubrica \u201e\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442\u0441\u043a\u0438\u0435 \u0432\u044b\u0431\u043e\u0440\u044b \u0432 \u041c\u043e\u043b\u0434\u043e\u0432\u0435-2016\u201d, fapt despre care \u0219i-a anun\u021bat cititorii la 28 septembrie 2016, c\u00e2nd a publicat primulMai mult\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediacritica\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-07T07:37:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-10-24T08:53:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2016\/10\/kp.md_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/\",\"name\":\"Mediacritica\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/old.mediacritica.md\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2016\/10\/kp.md_.png\",\"width\":450,\"height\":460},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/#webpage\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/studiu-de-caz-publicitate-electorala-fara-marcajul-corespunzator\/\",\"name\":\"Studiu de caz. 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