{"id":10984,"date":"2019-06-27T11:52:05","date_gmt":"2019-06-27T11:52:05","guid":{"rendered":"http:\/\/mediacritica.md\/?p=10984"},"modified":"2019-06-27T11:52:11","modified_gmt":"2019-06-27T11:52:11","slug":"tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor","status":"publish","type":"post","link":"https:\/\/old.mediacritica.md\/ro\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/","title":{"rendered":"(Tutorial digital) Cine sunt influencerii \u0219i care este rolul lor?"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: justify;\"><strong><em>Explozia internetului \u0219i ascensiunea social media au adus \u00een via\u021ba noastr\u0103 \u201evedete\u201d, pe care marketologii i-au numit influenceri. Cine sunt ace\u0219tia? Lideri sau formatori de opinie care pot fi celebrit\u0103\u021bi, profesioni\u0219ti \u00een diverse domenii ori creatori de con\u021binut (bloggeri, vloggeri sau instagrammeri) care, prin activitatea \u0219i prin atitudinea lor, pot influen\u021ba g\u00e2ndirea, comportamentul, deciziile audien\u021bei \u0219i pot inspira la ac\u021biune comunitatea pe care au creat-o.<\/em><\/strong><\/p>\n<p style=\"text-align: justify;\">Canalele de comunicare utilizate de influenceri sunt paginile de Facebook, conturile de Instagram, Snapchat, canalele de Youtube sau blogurile personale.<\/p>\n<p style=\"text-align: justify;\">Diferen\u021ba dintre un simplu utilizator de social media \u0219i un influencer este c\u0103 cel din urm\u0103, datorit\u0103 con\u021binutului distribuit constant, \u0219i-a creat o comunitate stabil\u0103 de urm\u0103ritori \u0219i a dob\u00e2ndit puterea s\u0103 influen\u021beze anumite decizii ale acestora. Video-urile influencerilor sunt virale, au mii de distribuiri, comentarii \u0219i like-uri.<\/p>\n<p style=\"text-align: justify;\">Dac\u0103 \u021bi s-a \u00eent\u00e2mplat s\u0103 a\u0219tep\u021bi cu sufletul la gur\u0103 urm\u0103torul video al vreunui personaj pe care-l urm\u0103re\u0219ti pe social media, s\u0103 \u0219tii c\u0103 faci parte din comunitatea unui influencer.<\/p>\n<p><iframe width=\"865\" height=\"487\" src=\"https:\/\/www.youtube.com\/embed\/D5mejkiTIa0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"text-align: justify;\">\u00cen Republica Moldova, \u00een top cinci influenceri care au cei mai mul\u021bi urm\u0103ritori, creeaz\u0103 con\u021binut propriu \u0219i au audien\u021b\u0103 local\u0103 \u00eei g\u0103sim, la \u00eenceputul anului 2019, pe Ilie\u2019s vlog, Iuliana Beregoi, Alexunea TV, Jasmina Show \u0219i Vasco Tataru. \u00cen video-uri, ei vorbesc despre via\u021ba lor, prieteni, cadouri, vacan\u021be \u0219i fac provoc\u0103ri.<\/p>\n<p style=\"text-align: justify;\">Pentru unii influenceri pasiunea se transform\u0103 \u0219i \u00eentr-o surs\u0103 de venit, \u00eentruc\u00e2t brandurile devin interesate de ei \u0219i \u00eei solicit\u0103 pe post de imagine de produs, ori ca s\u0103 dezvolte proiecte comune. Astfel, popularitatea pe social media e monetizat\u0103.<\/p>\n<p style=\"text-align: justify;\">Voi ce influenceri urm\u0103ri\u021bi? Din Moldova sau de peste hotare? Ce subiecte v\u0103 captiveaz\u0103 cel mai mult? Scrie-ne \u00een comentarii p\u0103rerea ta despre influenceri!<\/p>\n<p style=\"text-align: justify;\">__________________________<\/p>\n<p style=\"text-align: justify;\"><em>Realizarea acestui video a fost posibil\u0103 datorit\u0103 suportului generos din partea poporului American \u0219i Britanic prin intermediul Agen\u021biei Statelor Unite pentru Dezvoltare Interna\u021bional\u0103 (USAID) \u0219i UK aid. Con\u021binutul acestui material \u021bine de responsabilitatea Centrului pentru Jurnalism Independent \u0219i nu reflect\u0103 \u00een mod necesar viziunea UK aid, USAID sau a Guvernului Statelor Unite.<\/em><\/p>\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Explozia internetului \u0219i ascensiunea social media au adus \u00een via\u021ba noastr\u0103 \u201evedete\u201d, pe care marketologii i-au numit influenceri. Cine sunt ace\u0219tia? Lideri sau formatori de opinie care pot fi celebrit\u0103\u021bi, profesioni\u0219ti \u00een diverse domenii ori creatori de con\u021binut (bloggeri, vloggeri sau instagrammeri) care, prin activitatea \u0219i prin atitudinea lor, pot influen\u021ba g\u00e2ndirea, comportamentul, deciziile audien\u021bei<\/p>\n<div class=\"read-more\"><a href=\"https:\/\/old.mediacritica.md\/ro\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/\" title=\"Mai mult\">Mai mult<\/a><\/div>\n","protected":false},"author":4,"featured_media":10985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[28],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v14.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(Tutorial digital) Cine sunt influencerii \u0219i care este rolul lor? - Mediacritica\" \/>\n<meta property=\"og:description\" content=\"Explozia internetului \u0219i ascensiunea social media au adus \u00een via\u021ba noastr\u0103 \u201evedete\u201d, pe care marketologii i-au numit influenceri. Cine sunt ace\u0219tia? Lideri sau formatori de opinie care pot fi celebrit\u0103\u021bi, profesioni\u0219ti \u00een diverse domenii ori creatori de con\u021binut (bloggeri, vloggeri sau instagrammeri) care, prin activitatea \u0219i prin atitudinea lor, pot influen\u021ba g\u00e2ndirea, comportamentul, deciziile audien\u021beiMai mult\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/\" \/>\n<meta property=\"og:site_name\" content=\"Mediacritica\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-27T11:52:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-27T11:52:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2019\/06\/influenceri.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"3403\" \/>\n\t<meta property=\"og:image:height\" content=\"1914\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\",\"url\":\"https:\/\/old.mediacritica.md\/ro\/\",\"name\":\"Mediacritica\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/old.mediacritica.md\/ro\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ro-RO\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/#primaryimage\",\"inLanguage\":\"ro-RO\",\"url\":\"https:\/\/old.mediacritica.md\/wp-content\/uploads\/2019\/06\/influenceri.jpg\",\"width\":3403,\"height\":1914},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/#webpage\",\"url\":\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/\",\"name\":\"(Tutorial digital) Cine sunt influencerii \\u0219i care este rolul lor? - Mediacritica\",\"isPartOf\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/#primaryimage\"},\"datePublished\":\"2019-06-27T11:52:05+00:00\",\"dateModified\":\"2019-06-27T11:52:11+00:00\",\"author\":{\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\"},\"inLanguage\":\"ro-RO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/old.mediacritica.md\/ru\/tutorial-digital-cine-sunt-influencerii-si-care-este-rolul-lor\/\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/old.mediacritica.md\/ro\/#\/schema\/person\/8692f32a139bbce325bea06e9251c8c8\",\"name\":\"Victoria\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/10984"}],"collection":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/comments?post=10984"}],"version-history":[{"count":1,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/10984\/revisions"}],"predecessor-version":[{"id":10986,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/posts\/10984\/revisions\/10986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media\/10985"}],"wp:attachment":[{"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/media?parent=10984"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/categories?post=10984"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.mediacritica.md\/ro\/wp-json\/wp\/v2\/tags?post=10984"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}